Top Reasons to Sell on Ruby Lane
When viewing your shop, visitors will know that you stand behind the Ruby Lane Advantage™ which is designed to help ensure an excellent online buying and selling experience.
Why Sell With Us?
 | We Know the Ropes |  | Highly Targeted Visitor Traffic | |
| Having launched in 1998, we have a strong record of online e-commerce success. By now thousands of satisfied buyers have shopped with us. So we know what works and what doesn't when it comes to buying and selling online. | Shop owners enjoy the immediate benefit of Ruby Lane's considerable, highly targeted visitor traffic. Visitors to Ruby Lane are specifically looking for antiques and art, vintage collectibles and jewelry items making us a one-stop-shopping community. And, your items rank highly in search engines like Google and Yahoo since they are part of the Ruby Lane community. | |||
 | The Best Customer Service Online |  | Secure Site 24/7/365 | |
| We offer the best customer service anywhere. Ruby Lane buyers can contact us directly via email or live chat. Our Customer Support Team deeply understands the online antiques, collectibles and jewelry markets. And should you need assistance in setting up or managing your shop at any time, our trained staff will also be happy to help you via email or live chat. | Our site is always up and running. We have a strong privacy policy, as well as safeguards to ensure the confidentiality of your customers' transaction information. And we never share your, or your customers' contact information or data with third parties. | |||
 | Fixed Price Format |  | Simple, Affordable Pricing | |
| Unlike some venues, Ruby Lane shops sell items at set prices rather than in an auction format. Our optional Make-An-Offer setting further entices buyers - our software can automatically accept, counter or reject offers for you! You can also use our Send To Auction feature which allows you to conveniently showcase your shop's items on Amazon Auctions, eBay and other sites. | Ruby Lane's simple tiered pricing structure is affordable even for small sellers. No commissions! There is a one time 30 cent Listing Fee to add each item; a once a month Maintenance Fee where the first 150 items is 30 cents for each item, and then each item over 150 and up to 1000 is 20 cents, and then each item over 1000 is 1 cents (minimum $15 per month); an Advertising Fee of $20 per month per shop. There are no additional hidden costs or long-term contracts. We also have optional programs to help you promote your shop should you choose to do so. There are also additional Special programs available to lower costs. View more details about Fees and Special programs. | |||
| Quality Items - Vetted Sellers |  | Easy Shop Set-Up | |
| Every Ruby Lane shop is pre-screened by our in-house team of seasoned art and antiques professionals, and must meet specific quality and professionalism standards before opening for business. This means you'll be in good company with other high quality sellers. All open shops are required to follow an ongoing, standard set of quality guidelines to help ensure that all items buyers see for sale are genuine, and accurately represented. | Absolutely no technical experience is required to open a shop. Even if you're new to e-commerce or the Internet, our simple step-by-step set-up process makes it easy to get up and running quickly. And we offer a wide array of tips and how-to's for making your shop presentation the best it can be. Our extensive educational tools and videos offer step-by-step guidance in virtually every aspect of setting up and managing your shop. | |||
 | Social Focus – Ruby Lane Is Blogging | | Automated Shop Check Up Tool | |
| Ruby Lane is active in the online social community. Shop owners are invited to contribute to our blog, Notes from The Lane – and get paid doing it! You can chat or share with us on Facebook, Twitter, Kaboodle, Vintage Village, and many other social and sharing sites. We hope you'll stop by! You'll also find us actively advertising and posting on over 50 targeted blogs. | The Automated Shop Check Up Tool is a free tool that you can run at any time during set up and after you're open to see if there are quantifiable aspects of your shop that could be improved upon. The tool systematically scans your shop information pages and all of the items within your shop and displays a list of specific recommended changes, and how to make them. The "Fix It Now" tool allows you to make the suggested changes right there. | |||
| Hands-On Mentoring for New Shops | | Handle Pictures with Ease | |
| Our free Shop Mentoring Program offers personalized, optional guidance to new shops. Our Ruby Lane shop Mentors are veteran shop owners who are/have been Ruby Lane shops themselves. They understand what it takes to make an online shop successful, and what pitfalls to avoid if you're new to the process. | Ruby Lane encourages shops to include up to 9 pictures per item - at no extra cost. Our tools automatically resize, crop and frame borders for you. Easily send photos directly from your computer or from a photo-sharing site. And you can adjust pictures without re-uploading using our powerful online Picture Editor tool. | |||
| Buyer Wish Lists | | Shop Promotional Tools & Feeds | |
| With the wide variety of items on the site, Wish Lists help buyers identify their favorite items, stay organized, and keep them returning to your shop. Wish Lists are also used to notify buyers when items they specify are listed on the site or are changed, for example, if there is a price change. | Ruby Lane offers an array of exciting tools and programs to promote your shop. Each day your items are automatically submitted to Google Shopping, Bing Shopping and Thefind.com. Choose from customized 4-color flyers and postcards, 2-color business cards customized with your shop name and address, group advertising programs that make it affordable for you to showcase your shop in highly-targeted publications, participation in monthly newsletters to thousands of opt-in subscribers, and much more. | |||
| Customer-Friendly Return Policy | | Powerful Tools to Manage Your Shop | |
| Our site-wide Return Policy encourages your customers to shop with confidence, as it allows for return of an item within 3 days of its receipt, for any reason. Our step-by-step return instructions remove the guesswork for both buyer and seller, making the process simple and risk-free. | Ruby Lane allows you to choose from our targeted selection of categories, or pick your own. Our automated online customer contact tools save you time and effort. Our "Vacation Mode" tool allows you to tell customers when you'll be away, while still allowing them to shop in your absence if you choose. Our hidden "backroom" allows you to temporarily remove items from view. | |||
| Free Auction Management Tools |  | Great Tools to Analyze Your Efforts; Make Better Business Decisions | |
| Our Send To Auction feature allows you to send any item to Auction with a few clicks, at no extra charge. Ruby Lane shoppers have direct links to your shop items up for auction at any site, including eBay! Our ad creator, picture hosting and picture gallery, are all included. | As a seller you'll have access to daily online Google Analytics and other statistics to show who is visiting your shop. These reports include detailed statistics for each of your items. You can also find out why a buyer did not complete a purchase, what keywords buyers are using, and more! You can fully evaluate visitor activity within your shop for a day, month or year, allowing you to make better overall decisions regarding your online business. | |||
| Secret Shopper Program |  | Ruby Is The New Green | |
| To further ensure the professionalism of our shops, Ruby Lane employs an ongoing Secret Shopper Program. Our secret shoppers randomly shop the site and make purchases. They then evaluate the experience based on a wide range of criteria. If the experience does not meet expectations, Ruby Lane privately lets the shop owner know. | Ruby Lane believes that antique, vintage and artisan items are by their very nature green. We also believe that businesses have a responsibility to do their part in giving back. Ruby Lane is a regular contributor to the World Wildlife fund and offers optional programs throughout the year that allow shop owners to participate as well in protecting our planet. | |||
Strengths of Ruby Lane, direct from our shop owners:
"The overall design and quality of the site."
"Ease of use, dependable and speedy downloads, many options and reports."
"Attractive site"
"I especially like that Ruby Lane is set up so that I have maximum interaction with my shop. I can add, delete, or change anything I want to at any time of the day or night. Most other 'group-selling' sites I've tried don't have nearly that level of individual accessibility."
"Ease of use."
"Great tech support; great looking site; detailed reports with lots of information"
"The quality guidelines, very good help and information, and an extremely well laid out and professional site."
"Ease of use in adding and maintaining inventory. There have been many improvements which I like. Just one example is the ease with being able to add favorite links in the exact place that I want. I like to keep my list in alpha order. The new format of adding links allows me to do that. The overall ease of use to add pictures, items modify and maintain inventory is very good."
"Quality control. Attractive site. Easy to use."
"Ruby Lane is the most professional online shopping mall both visually and functionally."
"The ability to sucessfully market & present each individual shop"
"The picture hosting service is wonderful, and the site is rarely down. Very fast navigation from page to page."
"Advertising, Ease of use"
"Simple, straightforward selling and buying structure."
"A well managed site that provides all the necessary information a shop owner needs."
Show all comments from shop owners
To start your own shop on Ruby Lane, click on Open a Shop to your left, or just click here to open a shop on Ruby Lane.
If you have any questions, click on 'Help' at the top of any page on Ruby Lane, or Email Ruby Lane.