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NEW MAKE-AN-OFFER PROGRAM

We've just launched a new program called Make-An-Offer, which allows buyers to
give and receive real time feedback as to whether or not an offer is accepted.

To use the program, buyers visit Ruby Lane and make an offer on an item of
their choice. Using proprietary software developed in-house, the
Make-An-Offer program automatically accepts or counters the offer in
seconds, based on the criteria set by the individual shop owner.

Shop owners, you'll find that the Make-An-Offer Program greatly
streamlines your ability to maintain your Ruby Lane shop. Instead of
having to manually counter an offer, you input your specific sales criteria
for each item while adding inventory to your shop. Make-An-Offer does the
rest of the work. Sales have already increased throughout the site.

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NEW ZOOM-IN FEATURE AT RUBY LANE

Ruby Lane now offers the zoom-in feature on pictures, for when you really
want to see the detail of an item. Simply click on the item picture until
you see the message "Click to zoom in, Shift click to zoom out, A to reset"
above the image. Place the mouse over the picture and click on the area of
interest to zoom in. Press the A key to reset the image. (The zoom
feature may not work with older browsers.)

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NEW SHOPS AT RUBY LANE

37 new shops have opened at Ruby Lane since July 1. To visit them, go to
the Antiques, Collectibles, or Fine Art sections of Ruby Land and click on
Shop Directory, then Sort by New Shops, or see all the new shops here.
82 more shops signed up in July and are getting setup. Happy shopping!

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ABOUT RUBY LANE

We are one of the largest and hottest Internet-only web sites for collectors.
We have a community of over 500 shops from all over the world offering both
fine antiques and collectibles. Our site indexes an inventory of over 2
million items in over 2,000 categories. We also feature a Global Search
Engine, which searches all inventories in a particular category from Ruby Lane
shops and various online auctions and malls. Visit us at www.rubylane.com

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CONTACT US:

If you have a suggestion on how Ruby Lane can better serve you, or if you have
an article you would like to submit or a subject you would like us to cover in
an upcoming issue, contact us at pasttimes@rubylane.com

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